Unwrapture is a concept non-profit initiative committed to reducing our reliance on single-use plastics while promoting sustainable packaging solutions. As the name suggests, the organization’s primary mission is focused not on reusing, but rather undoing decades of environmental harm caused by the manufacturing, use, and normalization of commodity plastics. To that end, Unwrapture advocates for a fundamental shift in how we produce, consume and think about packaging. 

The brand identity is designed to reflect to its mission of sustainability and innovation with a bold yet invited aesthetic, ensuring the urgency of is messaging remains optimistic and approachable. It’s a visual language for a movement that is less about waste management and more about cultural transformation.